Lynn Juang, founder of Frameworks, seated in a brown leather chair

Hi, I’m Lynn.
Pop-up business partner helping design businesses design their businesses.

Strategy, org design, and leadership advisory for agencies & studios navigating growing pains and decision paralysis.

If your internal monologue sounds like…

“I just wanted to do good work — I didn’t realize running a company would be this hard — F*&@*#%!@?!!! — I have too many ideas but can’t focus — I can’t see where the business is going — too many decisions, not enough intel — I feel so disconnected from the work & my team — all the creative energy has drained out of me.”

Structural integrity for your creative integrity.

YOU NEED

Creative work and creative people have to function inside a business. Let’s design one that protects both.

Here’s the hard truth:
good work alone doesn’t sustain a good company.

Running a design studio today means continual evolution, and continual evolution means continual growing pains. Outgrowing startup scrappiness. Scaling up (or scaling down). Reconciling your vision, your business model, and what the market wants. Change is scary, but the status quo is scarier.

More options. More pressure. More decisions.
That’s where I come in.

Smiling woman in a blue-and-white striped shirt relaxing in a brown leather chair

Left brain sense meets right brain sensibility.

I’m a former COO and award-winning creative executive; after 2+ decades working in boutique agencies and design firms, I launched Frameworks to support founders and senior leadership teams to navigate growth and organizational change, be more effective leaders, and create the conditions for their people to do their best work.

So what exactly is a “pop-up business partner?”

It’s the best of all worlds:
A business partner's judgment, minus the equity.
A consultant's clean exit, minus the industry distance.
A coach’s empathy & guidance, minus the intangibility.

“Working with Lynn was such a gift. She is deeply thoughtful, highly detailed, and approaches every challenge with calm practicality. She was the experienced, grounded voice I truly needed during some of my most challenging moments.”

— Roanne Adams, Founder & Chief Creative Director, RoAndCo

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